sales letter-7 steps to write a good sales letter

Published: 15th June 2010
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Do you struggle when writing a sales letter? Do you run out of ideas of how to write a sales letter that can convert sales? If you struggle that way, don't worry now.

Writing a good sales letter requires you to know some simple steps. Once you know these steps, you cannot only create your sales letter, but also create for other people and make money.

These 7 steps can help you write a compelling sales letter.

1. Be in the shoes of the customer

Imagine yourself as the customer and write what the customer wants, not what you what. This step is important but many people then to over look it and grossly affect the sales of the product. The essence is to fulfill your customer desires not yours.

2. decide the flow of your sales letter

Your sales letters most have 3 parts- an introduction, a body and conclusion. The introduction is your powerful headline you start with, body is where you will tell about the features and benefits of the products and conclusion where you will ask them to take action.

3. make it simple

Make it easy to read. If you make it complicated, many will not read it as it will scare away your customers. Write short sentences and compose short paragraphs.

4. Capture your customer attention

As mentioned earlier, your headline depending on how you write it, can attract your reader to read or not to read your sales letter.

5. Tell a story

Tell people what the product or service have done for you, also include the testimonies of other people and this will motivate them.

6. make your ready desire your product

Give them benefits of the product and remember to put your benefit stand out. You can include an incentive, by giving them a bonus.

7. ask them to take action

Tell them what will happen, stating clearly the benefits they might loose.

It is important to master these steps and start writing your own sales letter. You can even write it for other people and start making money with it


Bako is an internet marketer and blogger. create your own sales letter using the sales letter creator in 15 minutes:http://paygear.com/433/gunner/

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Source: http://gunner.articlealley.com/sales-letter7-steps-to-write-a-good-sales-letter-1601132.html


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